OUR BLOG

Design, Development and Startups

Storyboard your ideas

Have you ever tried making a business video? You probably should do. It helps to visual your ideas to life for people to understand and give constructive feedback. One of the key tools of sharing your business vision is a storyboard. A storyboard is a...

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Customer Journey Mapping

After getting a clarity on the customer profiles, you’ll want to look from a holistic viewpoint at what the customers are doing before, during, and after the time they use your product. This will add context to your project and highlight opportunities you...

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Define your Customer Persona

You know your Customer’s Needs, Wants, and Desires…. Customer Segments… Target Audience…. But there is still something missing….??? And that is….your customer’s behaviors, their stories/ background, their emotions, expectations, concerns, etc To get an...

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Customer Segmentation

“Rarely does one size fit all, and your prospects know it.” Distinguishing your target audience in the market and designing the product offering as per your customer discovery will help prove that your solution has been crafted keeping their pain points...

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Needs, Wants and Desires

How often do you question yourself  “I need this product/ service” before purchasing any product/ service. When you start a business it is easy to think that customers will buy our product because we are offering better features, affordable price, good...

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If You’ve All The Money and Resources

“Whatever I touch should turn into Gold.” Sounds familiar? Most of us have heard the famous story of “The Golden Touch” of greedy King Midas who was granted a wish by a mysterious visitor to turn all things he touches to gold. Now imagine the same happens...

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Define Your Company

As a founder of your business, you will need to tell your investors, customers, stakeholders, and partners about your company. You will need to tell in a way that it visually, emotionally, functionally and financially depicts the vision, values, and...

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Customer Validation – Looking to generate monetary transactions

Customer Discovery is about getting the product people want. Customer Validation is about finding a repeatable scalable business model around that product. It helps you avoid building a product that no one wants. It is about building and refining a business model and validating assumptions about your customers before too much money is spent. These include assumptions about the market, the existence and weight of the problem and how impactful your product is/will be.

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Structure a Good Product / Solution Hypothesis for your Business

Most of entrepreneurs focus on solution rather than the problem. This makes crafting a good solution hypothesis a difficult task. It is important to note that a good hypothesis will help you to properly validate or invalidate what you’re doing. Products that don’t use hypothesis risk wasting resources on unfocused experimentation that fails to make a business impact.

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Seize the Market Opportunity with Competitive Landscape Analysis

Pursuing entrepreneurial opportunity is becoming open and accessible to everyone, the competitive landscape is becoming fiercer, and exponential. The market is flooded with the similar products offered by many organizations addressing the customer problem in almost similar basis. Thus it’s important for the business organizations to learn, understand and address competition and competitive landscape to stand out and offer an exceptionally valuable product to their customers.

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