OUR BLOG

Design, Development and Startups

Feedback and Review

You have developed your idea/concept, created the first prototype of your product/ service, shown it to your potential customers and understood what they think about it. It’s now time to integrate their feedback into your work, review your prototype in the...

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Customer Validation and Interview

So, you’ve created a new product and you want to share it with the world? It’s now the time to test it with your potential customers. Interviewing your potential customers is a good way to get an insight into their thoughts, emotions and motivations for...

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Prototyping

Prototype is usually a draft version of a product that allows you to explore your ideas and show the intention behind a feature or the overall design concept to users before investing time and money into development. You should always consider building prototypes early in the process because It is much cheaper to change a product early in the development process than to make change after you develop the site. It also helps one to gather feedback early in the design process, make changes quickly, and improve your initial designs.

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Storyboard your ideas

Have you ever tried making a business video? You probably should do. It helps to visual your ideas to life for people to understand and give constructive feedback. One of the key tools of sharing your business vision is a storyboard. A storyboard is a...

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Customer Journey Mapping

After getting a clarity on the customer profiles, you’ll want to look from a holistic viewpoint at what the customers are doing before, during, and after the time they use your product. This will add context to your project and highlight opportunities you...

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Define your Customer Persona

You know your Customer’s Needs, Wants, and Desires…. Customer Segments… Target Audience…. But there is still something missing….??? And that is….your customer’s behaviors, their stories/ background, their emotions, expectations, concerns, etc To get an...

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Customer Segmentation

“Rarely does one size fit all, and your prospects know it.” Distinguishing your target audience in the market and designing the product offering as per your customer discovery will help prove that your solution has been crafted keeping their pain points...

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Needs, Wants and Desires

How often do you question yourself  “I need this product/ service” before purchasing any product/ service. When you start a business it is easy to think that customers will buy our product because we are offering better features, affordable price, good...

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If You’ve All The Money and Resources

“Whatever I touch should turn into Gold.” Sounds familiar? Most of us have heard the famous story of “The Golden Touch” of greedy King Midas who was granted a wish by a mysterious visitor to turn all things he touches to gold. Now imagine the same happens...

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Define Your Company

As a founder of your business, you will need to tell your investors, customers, stakeholders, and partners about your company. You will need to tell in a way that it visually, emotionally, functionally and financially depicts the vision, values, and...

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