OUR BLOG

Design, Development and Startups

Define your Customer Persona

You know your Customer’s Needs, Wants, and Desires…. Customer Segments… Target Audience…. But there is still something missing….??? And that is….your customer’s behaviors, their stories/ background, their emotions, expectations, concerns, etc To get an...

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Customer Segmentation

“Rarely does one size fit all, and your prospects know it.” Distinguishing your target audience in the market and designing the product offering as per your customer discovery will help prove that your solution has been crafted keeping their pain points...

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Needs, Wants and Desires

How often do you question yourself  “I need this product/ service” before purchasing any product/ service. When you start a business it is easy to think that customers will buy our product because we are offering better features, affordable price, good...

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If You’ve All The Money and Resources

“Whatever I touch should turn into Gold.” Sounds familiar? Most of us have heard the famous story of “The Golden Touch” of greedy King Midas who was granted a wish by a mysterious visitor to turn all things he touches to gold. Now imagine the same happens...

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Define Your Company

As a founder of your business, you will need to tell your investors, customers, stakeholders, and partners about your company. You will need to tell in a way that it visually, emotionally, functionally and financially depicts the vision, values, and...

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Customer Validation – Looking to generate monetary transactions

Customer Discovery is about getting the product people want. Customer Validation is about finding a repeatable scalable business model around that product. It helps you avoid building a product that no one wants. It is about building and refining a business model and validating assumptions about your customers before too much money is spent. These include assumptions about the market, the existence and weight of the problem and how impactful your product is/will be.

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Structure a Good Product / Solution Hypothesis for your Business

Most of entrepreneurs focus on solution rather than the problem. This makes crafting a good solution hypothesis a difficult task. It is important to note that a good hypothesis will help you to properly validate or invalidate what you’re doing. Products that don’t use hypothesis risk wasting resources on unfocused experimentation that fails to make a business impact.

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Seize the Market Opportunity with Competitive Landscape Analysis

Pursuing entrepreneurial opportunity is becoming open and accessible to everyone, the competitive landscape is becoming fiercer, and exponential. The market is flooded with the similar products offered by many organizations addressing the customer problem in almost similar basis. Thus it’s important for the business organizations to learn, understand and address competition and competitive landscape to stand out and offer an exceptionally valuable product to their customers.

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Getting Started: Build Right Product for Right Customers

A start-up tend to have limited number of customers at the beginning. Therefore it is very important to find who your first customers are, but not necessarily a broad customer group. Begin with assuming who would be your first customers, what is the problem that you are solving, and how will the customers buy from you. You turn these assumptions into hypothesis and then test it through interviews with potential customers putting evidence behind your product-market fit.

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Pitch your Business Idea

Ideas are the lifeblood of an entrepreneur. You have been dreaming to start your business and want to turn your idea into reality. Defining a business idea will help you articulate your thoughts and validate it in terms of whether it is worth spending time and effort on. Think from the investor’s perspective – They want an idea to be condensed, something short, something catchy, intriguing, something you can instantly understand and relate to. Something you can get excited about. Now go back to your true self and think “Does your Idea meet their expectation”

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