The Handbook of Building Digital Products
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What is your customer’s journey to your product?

A simple journey map will help you understand and visualize your customers’ emotional landscape through storytelling. And since you have clearly defined your Business’s unique selling points and have described your product in detail in the last chapter. Let’s answer the “what if” questions and how your customer will be your number one priority.

Proceed as mentioned below:

  • Firstly, break down the journey of each customer into different stages.
  • Secondly, identify the possible touchpoints where the customers could interact with your product.
  • Thirdly, let’s draw chart labels of each activity of your customers’ experiences.
  • Then, let’s draw a chronological chart label representing her/his:
    • Attitude
    • Behavior
    • On-stage Experience
    • Back-stage support
  • The next step is to map it using shapes, arrows, colors, and labels to show directions, paths, and alternatives.
  • Sixth step is to point out any issues and note where you might need more resources or creative meetings.
  • And lastly for better understanding, you can also include supporting characters, such as friends, co-workers, investors, etc.

Useful Tip:

No set forms are needed, you can use whatever you think communicates the story you want to share clearly.

A case example of customer journey mapping of a movie watcher is shared below:

Everything about the success of a business is about converting people into paying customers. The customer is king, and the king is always right. Therefore you must map the journey of a person from an individual to a paying customer in your Business.

Now that you’ve mapped your customers’ journey, it’s time to understand your competition.