Digital Product Strategy, Design, Development and Growth Consulting

Under the leadership of Ishwar Jha, Appetals Chief Promotor, we develop digital product strategy, human-centered design, technology development, and product management to make right things the right way and accelerate growth.

We create transformative digital products

With years of experience in building dozens of many-first products and solutions for enterprises, we offer a proven product management process that will help you build a solid product-led growth strategy to capture emerging opportunities in the market.
We start with understanding your business visions, your growth plan and the opportunities. We apply our six-step process to devise the strategy you need to achieve your business goals with this understanding.

Inspire

We start with understanding the underlying product strategy, measurable goals, and success metrics to ensure the product delivers value to customers and drive business growth.

Ideate

Creating a user journey map, storyboard, prototype, and customer validation gives ideas a realistic shape based on the observations and client consensus.

Design

Our designers blend user needs with business goals to design a user interface(UI) and user experience (UX) that make the product sustainable for achieving business goals.

Build

Our team converts the design to a market-ready product by combining the information architecture, programming languages, frameworks, database systems, front-end tools, backend tools, and APIs.

Launch

We create a launch plan and release checklist to organise essential resources like servers, hosting, and configuration management to launch the product.

Scale

We support our client’s vision helping them run technology, support, and further development based on user feedback, suggestions, and market response.

Inspire

Every successful product development starts with a solid understanding of the idea before creating a product that will be ‘above the bar.’

We use a step-by-step process during the inspiration phase to listen to the ideas carefully; we understand the unique problem that will get solved. We explore assumptions and draw a value curve and value propositions.

We work with our client team to align their vision of why, how, and what to help them achieve their set goals.

Ideate

Brainstorming together with the client to filter out noises, discover opportunities and validate the assumptions to achieve greater clarity about the results.

We develop user persona, user journey map, and storyboarding to discover the connections, emotions, essence, and voice that will attract customers to buy and use the product.

We validate the assumptions by conducting competitive analysis and customer validation before presenting them to the client for evaluation and consensus-building.

Design

Converting prototypes into the elegant user interface(UI) and user experience(UX) for positive impact and product success.

We have delivered dozens of beautiful and usable mobile apps, websites, and web applications over the past two decades. We create an end-to-end experience to design a product that is easy to use and delivers delightful customer experiences.

Build

Achieve product supremacy through strategic thinking, can-do attitude, and scalable technology architecture.

We architect and develop technology solutions applying perfectly articulated information architecture, programming languages, frameworks, database systems, front-end tools, backend tools, and APIs.

Our clients get assured results of winning in the market using our tech skills and experiences.

Launch

When launching a new digital product, we flesh out the product launch strategy and provide measurable indicators of success.

Our approach to launch is taking a phased approach and emphasising tracking the tasks and milestones to increase the chance of success.

Scale

We work with our clients in monitoring and predicting the demand for scaling based on their needs. Our infrastructure provisioning team uses modern DevOps tools to provide optimum infrastructure suitable for business needs.

We tune the scaling strategy based on user acquisition, new features requirement, uptime, speed, and performance to deliver a quality experience.

Accelerate your business with the right vision, proven strategies, and planned actions

Whether running a startup or an established business, our 6-step process approach will help you plan and prepare you and your team for exponential growth.
Product Launch Sprint

Launch the product in a comprehensive, predictable, and efficient way.

  • We have designed our Launch Sprint using a process-driven approach to stand alongside founders as they bring their vision to life. We are entrepreneurs with a mission to help businesses build real things with our field tested methods and strategies. We help entrepreneurs:
  • Ideate innovatively and Discover the big picture
  • Practice Design Thinking
  • Blue Ocean Strategy and build a Business Model Canvas
  • Conduct Rapid Prototype Test with real customers
  • Validate and Obtain Feedback before product launch
Business Planning Bootcamp strategy-second-hgt

Launch the product in a comprehensive, predictable, and efficient way.

  • We have spent over three decades working closely in the areas of business planning, strategy, sales, marketing, and operations management. The Business Planning Bootcamp is the culmination of all the learning that the team had while building highly reputable organisations.
  • We assist businesses in:
  • Building a business model
  • Devising sales and marketing strategy
  • Employing best practices
  • Provide continuous mentoring to assure long-term success
Zero to Crore Workshop strategy-third-hgt

Jumpstart your entrepreneurial passion to build a company with one crore in revenue using an unique field-tested process.

  • We work with global corporations handling key responsibilities, managing projects and preparing new age founders with the mindset, method and toolkit that maximises the chance of entrepreneurial success.
  • We help entrepreneurs succeed with our process driven approach to:
  • Create a product that generates customer interest
  • Design their value proposition
  • Apply field tested methodologies to develop business plans
  • Make financial projections
  • Design marketing strategies
  • Devise a sales plan
  • We understand what it takes to launch, scale and strategise with customer centricity as key focus.