Client work
India's first OTT platform and the world's first live TV streaming for cars
20 plus
Markets reached by Avani OTT, India’s first live TV streaming service for cars
We build the system that multiplies your business
One constraint is holding your numbers back. We find it, and we build the system that fixes it: your Business Multiplier. Marg, our research and agent engine, does the heavy lifting, and a Senior Advisor who has run businesses like yours reviews and signs every move.
Prefer to talk first? Tell us a good time and a Senior Advisor will call you.
Industries we serve
Six sectors, chosen on purpose
We screened 25 industries for where Marg has an edge. Twelve qualified. We work in the six where we have also run the business ourselves.
The problem
Does this sound familiar?
You and your leadership team work hard. What is missing is the system that ties product, demand, and sales together. We build that system, your Business Multiplier, so more orders and stronger margins compound month after month.
01
Product market fit blur
Your product is solid. Feedback is vague. You are unsure what to fix next.
02
Lukewarm interest
Traffic comes. Few convert. Demos drag on with no buying signal.
03
No growth system
Sales and marketing run their own playbooks. Leads leak between them.
04
Missed upsell
Existing customers want more. Nobody is asking them to buy it.
05
Operations overwhelm
You firefight every day. There is no time left for strategy.
How we work
How Appetals serves leadership teams
01
Marg Advisory
We find the one constraint on your growth and build your Business Multiplier. Start free with a Growth Blueprint, go deeper with a Research Blueprint.
02
Appetals Engineering
The software your industry runs on. The CRM behind a study-abroad consultancy. The platform behind a lending marketplace. The ERP behind 2,000 schools. Built by people who have run these businesses.
03
A Senior Advisor signs every cycle
Every Blueprint is reviewed and signed by a Senior Advisor with proven results and deep domain depth. The work is fast because Marg does it. It is trusted because a person who has been in your seat stands behind it.
Known by what we have built
Zee EntertainmentSony Music IndiaJM FinancialFinqy.aiConvergeAppKidzeeCollegepondGocon Logistics
Testimonials
Real engagements, real outcomes
Operators who shipped with us. Direct quotes, no marketing edits.
The diagnostic bootcamp gave us the clarity we had been missing. Months of uncertainty turned into a concrete product roadmap and growth strategy. We left knowing exactly how to move forward.
Suraj Bajaj
Managing Director, Collegepond
Appetals transformed our digital strategy and product innovation. The international CEO at HBO preferred our design for Asteriskos Media over the in-house team. That is the level of strategic thinking they bring.
Bharat Ranga
Managing Director, Beginnen Media
I have worked with Ishwar on multiple engagements. His approach to problem solving consistently exceeds expectations. Disciplined execution paired with creative thinking. A rare combination.
Nitin Potdar
M&A Partner, J Sagar Associates
Real problems, real fixes, measured outcomes
The Process
Four steps, with a Senior Advisor accountable at every stage
A 90 day system that lands inside the quarter you sign.
Marg reads your filings and sector data. A Senior Advisor reviews the output. You receive a personalised 90-Day Growth Blueprint in five business days.
- Filings ingestion
- Sector benchmarking
- Constraint diagnosis
Engagement tiers
Three ways to work with us
Every engagement is sized in a conversation, not on a price list. You pay only for the scope you choose.
01
Growth Blueprint
The one constraint on your growth, named, with a 90-day direction. Built from your filings, delivered in five business days, signed by a Senior Advisor. Your first proof of how we think.
- Free, no obligation
- Delivered in five business days
- Signed by a Senior Advisor
02
Research Blueprint
PhD-grade research on the question that moves real money: your next product, a new market, a capacity gain. The depth a Big-4 study gives, without the six weeks. Offered to select clients first.
- Your next product, market, or capacity gain
- Cross-sector benchmarks, not a template
- Offered to select clients first
03
Marg Intelligence
The cross-sector pattern library, refreshed every quarter. What manufacturing learns this quarter, your edtech business can use next.
- Cross-sector pattern library
- Refreshed every quarter
- What one sector learns, another uses
Outcomes
What you have after 90 days
Your board sees real results every quarter. Not excuses, not slideware, not a five-year plan nobody can stress test.
01
A diagnostic of every revenue lever
Marg analyses your funnel, sales motion, and product hooks. You see exactly where revenue leaks. Each lever has a number, a cause, and a fix.
02
A working growth system
Five playbooks running in parallel. Demand, sales, retention, expansion, and investor narrative. The cadence ships before the quarter ends.
03
Weekly board-ready reports
No more guesswork. Each Monday you walk into the board meeting with numbers that hold up. Trends, leading indicators, and the next decision.
04
A Senior Advisor on every cycle
Ishwar reviews each deliverable. You never deal with a junior. No account manager in between. The brain you wanted on the call is the one on the call.
05
Capacity you would not hire
Marg, a 108-agent AI workforce, ships alongside Ishwar. Research, content, pipeline, and reporting run in parallel. The output volume matches a full team.
Who signs your work
A Senior Advisor stands behind every Blueprint
Ishwar Jha
Founding Senior Advisor, Appetals. Built India's first OTT and mobile TV platforms. CIO, Sony Music India. CEO, Zee Digital Media Convergence. 30 years building operational systems at scale.
A Senior Advisor signs every Blueprint. Marg does the work underneath.
Every Blueprint is reviewed and signed by a Senior Advisor with proven results, high repute, and deep domain expertise, at Ishwar Jha's level or above. A model can draft an answer. It cannot put its name to it. We can, and we do. That signature is your assurance that someone who has built and run a business like yours has checked the work and will stand behind it.
Track record
-
India's first OTT platform
Built at Zee. ISEE TV - India's first mobile TV platform
-
India's first Live TV Streaming in Car
Live TV, Movies, Music and Youtube Inside your car to enjoy your chauffer drive.
-
Sony Music India's digital backbone
As CIO, the end-to-end enterprise IT systems at global scale.
-
Zee's digital transformation
As CEO of Digital Media Convergence Ltd. A pioneering foray to capitalise on emerging digital opportunities.
-
13,000+ founders trained
Across Indian academia, accelerators and business forums to launch, grow and scale business.
The system
Marg AI does the work. A Senior Advisor signs it.
Marg, a 108-agent AI workforce, drafts the analysis. A Senior Advisor adds the judgment a model cannot, and signs. The work is fast because Marg does it; it is trusted because a person stands behind it.
01
The system
Product, demand, sales, and retention, wired into one loop instead of four disconnected efforts. The Business Multiplier you keep.
02
What the Blueprint uncovers
The one constraint holding your numbers back, the evidence behind it, and the 90-day direction to fix it.
03
The performance model
We earn when you grow. Pricing is sized in discovery and the upside is shared. No outcome, no full fee.
Latest thinking
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Six minutes of reading covers the budget, timing, and ownership questions that come up in every first call.
Find the constraint. Then multiply.
Start with a free Growth Blueprint. We find the one thing holding your numbers back, and a Senior Advisor signs the plan to fix it. No cost, no obligation. Prefer to talk first? Tell us a good time and a Senior Advisor will call you.
Early access
Marg.ai: the SaaS version of Marg, coming 2027
Join the early-access list and be first when Marg.ai launches as SaaS. One email when we open the gate.
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