We build the systems that make Indian businesses multiply

Appetals begins in Mumbai with one operating belief. A growing business needs solid systems before it needs more commitments.

The first engagements place managed technology teams inside client organisations, including FCB Ulka, RK Swamy BBDO, Grey Worldwide and Sony Music. The client keeps control. Appetals carries delivery. The firm incorporates as a private limited company in 2015.

Across these years the team ships more than 115 products and enterprise systems for clients in media, financial services, edtech and study abroad.

The list includes Sony Music, Zee Entertainment, JM Financial, Kidzee, Collegepond and Finqy. Each build adds a pattern to a cross-sector library: what moves revenue in one sector, tested against the next.

Appetals ships its own products to test where the market is heading. MockRabbit scores a candidate's spoken interview answers with AI, a world first, years before talking to machines became normal. The same instinct now powers Marg.

The cross-sector knowledge gets codified into Marg, an AI workforce of specialist agents covering research, diagnostics, financial modelling and execution planning. What lived in the founder's head becomes a workforce every engagement can call on.

Appetals launches its advisory practice for Indian SMEs. Every engagement starts with a free 90-Day Growth Blueprint, built from public data and signed by a Senior Advisor before it reaches the founder.