Marg Advisory for Study Abroad
Most study-abroad revenue leaks before the student reaches the right counsellor
In study abroad, speed and sequence matter. A lead can arrive with intent and still disappear because the first response is late, the counsellor is overloaded, or the application path is not matched to the student profile. Appetals builds the operating system that moves enquiry, counselling, university shortlisting, visa, and fee milestones into one view.
A Senior Advisor reviews every Blueprint
Built operational systems across education and consumer businesses. Our Founder & CEO, Ishwar Jha, brings 30 years of operating depth: CIO, Sony Music India. CEO, Digital Media Convergence Ltd. (Zee Entertainment). 30 years building operational systems at scale.
Why Appetals
Why Appetals in Study Abroad
Appetals builds the operational systems study abroad consultancies run their business on. The team has worked with Collegepond, Edubao. org, and St.
Angelos Computer Academy on the systems that move a student from enquiry to enrolment. Our Founder & CEO, Ishwar Jha, brings 30 years of operating depth across media, music, and education. Marg, an AI workforce of specialist agents, runs alongside the team.
Sector diagnoses
Three patterns Marg has surfaced in this sector
Enquiry-to-counsellor workflow
Routes leads to the right counsellor based on destination, profile, and timeline. Cuts the gap between enquiry and first meaningful conversation.
Counsellor capacity model
Shows active caseload, conversion rate, and follow-up cadence per counsellor. Identifies overload before it causes drop-off.
Application probability tracker
Scores each student against university requirements and historical admission patterns. Helps counsellors focus time on the highest-probability applications.
Your Blueprint is five business days away
Ready to find the constraint?
A Senior Advisor names the single biggest growth constraint in your study abroad business. Free. Five business days.