Partner programme
Build the Business Multiplier network for Indian businesses
Appetals partners with senior operators, consultants, and domain specialists who bring judgment, trust, and client relationships. Marg provides the research and execution engine. Appetals provides the operating model, brand standard, and delivery discipline.
Partner tiers
Three tiers, one Business Multiplier model
01
Founding Partner
Ten seats total. You co-build the playbook, carry a named equity stake, and earn 70% of every client engagement you bring in year one. Full white-label rights. Direct access to Marg. Quarterly strategy sessions with Appetals' Founder & CEO.
02
Certified Partner
Open application. You deliver Marg Advisory to your own clients, earn 50% of every engagement, and operate under a co-brand arrangement. Onboarding training, monthly office hours with the Senior Advisor bench, and full Marg access included.
03
Affiliate Partner
No access fee. No delivery obligation. You refer founders to Appetals and earn 20% of every closed retainer attributable to your referral within 90 days. Access to the full Appetals collateral kit for sharing.
Qualification gate
What we look for before signing a partner
Operating or advisory experience
10 or more years for Founding Partners. Five or more years for Certified Partners. Demonstrated in named engagements, not just stated on a profile.
Referenceable client engagements
Founding Partners must name three or more referenceable SME clients in at least one of our five ICPs. Certified Partners need one. References are checked.
Brand voice fit
A one-page writing sample, reviewed by Appetals against the brand voice standard. Threshold: 75 out of 100. This is not optional. Every partner writes client-facing content under the Appetals and Marg standards.
Tooling literacy
Basic familiarity with AI tools, modern CRM systems, Google Workspace, and workflow automation (n8n awareness helpful). Full training is provided, but orientation matters.
Founder reference call with our Founder & CEO
Required for all Founding and Certified Partners. A 60-minute call with Ishwar Jha, Appetals' Founder & CEO. Regardless of how every other criterion scores, a partner who does not pass this call does not proceed. This protects the brand quality of every engagement in the network.
How to apply
Three tiers, three paths in
Founding Partner
Founding Partners are sourced from Appetals' senior network. To be considered, email [email protected] with the referrer's name in the subject line. Ten seats. First come, first qualified.
Certified Partner
Submit the Certified Partner application form. We review within five business days and schedule a qualification conversation. Onboarding begins within two weeks of a successful call.
Affiliate Partner
Fill in the Affiliate Partner form below. No qualification call required. You receive your referral link and the Appetals collateral kit within 48 hours of submission.
One model, three partner paths
Founding Partners help shape the playbook. Certified Partners deliver it. Affiliates refer qualified businesses. All three run on Appetals, Marg, and the Growth Blueprint.