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Public data
Marg pulls your filings, sector data, and review signals from public sources.
Filings ingestionSector dataNo prep needed
Marg Advisory
Find the one constraint. Then build your Business Multiplier.
Start with a free 90-day Growth Blueprint, built from your filings and signed by a Senior Advisor. Go deeper with a Research Blueprint that finds your next product, market, or capacity gain. Marg does the work, a Senior Advisor signs it.
60%Average revenue growth across our three anchor advisory clients.
What founders got
Three clients, each with sixty percent revenue growth
Growth advisory that earns when you do not grow is advisory with no skin in the game.
Three companies worked with Appetals under the model this page describes. Each one achieved 60% revenue growth within the engagement period. The sectors were different. The constraint was different each time. The result was not.
The performance-linked fee structure means Appetals earns more when your business grows faster. That alignment is not a positioning claim. It is the contract.
How it works
Four steps, no guesswork
From public data to a partner-reviewed plan in your inbox, in five business days.
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108 agents
108 specialised agents read, structure, and analyse your data in parallel. Each agent is trained across one of six industries: financial services, edtech, media and entertainment, study abroad, manufacturing, and cross-sector pattern matching.
Parallel diagnosisCross-sector patternsMargin analysis
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Senior Advisor review
A Senior Advisor reads every line of every Blueprint before delivery.
Human judgmentPressure-testedNo junior layer
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Your inbox
Your Blueprint arrives in five business days as a PDF plus slidedoc summary.
5 business daysWorking sessionNo obligation
What you receive
Seven sections, one constraint named
A partner-reviewed Blueprint document, with the 90-day action plan delivered as a working Excel file your team can run from day one.
90-Day Growth Blueprint
Prepared for your business · Reviewed and signed by a Senior AdvisorXLSX90-Day Action Plan
- 01Constraint summary
The single biggest growth constraint slowing your business, named in one sentence.
- 02Revenue and margin analysis
Your top-line and margin trajectory read from filings, with sector medians for context.
- 03Operational signals
Signals your filings do not show directly. Staff turnover patterns. Customer review sentiment trends. Vendor payment timing. Hiring velocity versus revenue growth. Marg reads all of them. Together they explain why the constraint exists, not just that it does.
- 04Sector comparison
Your revenue growth, margin, and working capital ratios against a comparable cohort of businesses in your sector. Not a single named competitor. A peer-group range. You see where you are leading and where you are trailing, with the specific metrics that drive the gap.
- 05Cross-sector pattern transfer
What businesses in other sectors did when they faced the same constraint, and what worked.
- 0690-day action planExcel · .xlsx
A 90-day plan with named actions, owners, and milestones tailored to your business.
- 07Discovery agenda
The four questions a Senior Advisor will work through with you in the discovery meeting, based on what the Blueprint found. You come in knowing exactly what the conversation will cover. There are no surprises and no pitch.
Sector depth
The six industries we work in
Deep operating knowledge in each, and the cross-sector patterns that move between them.
Edtech
Pan-India academic platforms. Operations, content and counsellor workflows wired into one system.
Learn more →Media and Entertainment
OTT, mobile TV and content commerce. The operator playbook from India's first OTT launches.
Learn more →Study Abroad
Enquiry-to-admission workflows. Counsellor capacity, placement speed and forex compliance under one roof.
Learn more →Financial Services
NBFC, DSA and lending platforms. From enquiry to disbursement on a single operating system.
Learn more →Manufacturing
Working capital, vendor margin and demand patterns. Visible in your filings before your P&L.
Learn more →IT Services
IT and software services firms. Bench utilisation, project margin, and delivery throughput on one operating view.
Learn more →Why Appetals
One firm that works across six industries beats three firms that each work in one
| Appetals + Marg | Single-sector specialist | Three separate firms | |
|---|---|---|---|
| Industries covered | Six, cross-referenced | One | Three, siloed |
| Cross-sector pattern transfer | Yes | No | No |
| Senior Advisor on every cycle | Always | Sometimes | Rarely |
| Pricing alignment | Retainer + revenue share | Hourly / fixed fee | Three contracts |
| Time to an action plan | 5 days to Blueprint | Weeks | Months to align |
| Execution capacity | Marg, 108 agents | Limited bench | Coordination overhead |
Cross-sector insight
The same problem wears different clothes
Specialists know one industry. That is also their limitation.
Manufacturing→NBFC
A working-capital cycle that strangles a manufacturer looks like a lead-to-disbursement delay at a lender. Same money, stuck in motion, same fix.
Study Abroad→Edtech
A counsellor handoff that loses an enrolment at Collegepond is the twin of a content-to-conversion drop in edtech. Both leak at the same seam.
Media→Financial Services
Subscription churn on an OTT platform behaves like silent attrition in a lending book. Retention mechanics transfer cleanly between them.
How pricing works
We earn when you grow
The Blueprint is free. The discovery meeting is free. Appetals charges only when you decide to work together.
The engagement structure: a fixed monthly retainer of Rs. 1 lakh as the baseline, plus a 1 to 3 percent share of incremental revenue or profit. The performance component scales with the intensity and impact of the engagement.
This structure means Appetals has a direct financial stake in your growth. If your revenue does not grow, Appetals earns the baseline only. If it grows significantly, we share in that. That alignment is not a marketing claim. It is the contract you sign.
There are no hourly charges. There is no junior consultant billing rate. There is no separate charge for the kickoff bootcamp. It is covered inside the retainer.
Sized in discoveryevery engagement is different
plus a share of the upside we help you create.
- No hourly billing, ever
- No junior-staffed work
- 1 to 2 day team bootcamp included
- Reduced fee if targets are missed
From Blueprint to results
Four stages from a free Blueprint to a working growth system
Blueprint
Free 90-Day Growth Blueprint from public data. Five business days.
- Free, no obligation
- Five business days
Discovery
Free 2 to 3 hour discovery call to walk through the Blueprint together.
- No pitch, no junior
- Scope alignment
Retainer
Fixed monthly retainer plus revenue share for ongoing advisory. We earn when you grow. That alignment is in the contract.
- Bootcamp + KPIs
- Revenue-share aligned
Ongoing diagnosis
Weekly or monthly diagnosis sessions to execute, update, and revise the plan.
- Board-ready reports
- Quarterly targets
Key terms
Defined, not described
90-Day Growth Blueprint
A 90-Day Growth Blueprint is a personalised diagnostic report built from your company's public filings and sector data. Marg, a 108-agent AI workforce, builds it. A Senior Advisor reviews every line before it reaches you. The Blueprint names your single biggest growth constraint and gives you a sequenced 90-day action plan to address it. It is free. It arrives in five business days.
Cross-sector pattern transfer
Cross-sector pattern transfer is the practice of applying a growth solution from one industry to a structurally similar problem in a different industry. A working-capital cycle that strangles a manufacturer often looks like a lead-to-disbursement delay in an NBFC. When Marg diagnoses your constraint, it checks how other sectors have already solved it. That is something a single-sector specialist structurally cannot do.
Marg
Marg is a 108-agent AI workforce built by Appetals. It runs parallel diagnostic workstreams across financial, operational, and sector data. Marg compresses a standard 16-week consulting engagement to 8 to 12 weeks. The agents do not replace a Senior Advisor. They make the Senior Advisor more effective by surfacing patterns no single analyst could find in the same time.
Ishwar Jha · Founder & CEO
You are not getting a generated report. You are getting a diagnosis reviewed by an Senior Advisor.
FAQ
Questions founders ask before requesting a Blueprint
How many companies can you work with at once?
Do you work with companies outside India?
What happens after the discovery meeting?
Is there a cost for the discovery meeting?
Does an Appetals partner really review every Blueprint personally?
Yes. Ishwar Jha, our Founder & CEO, reviews every Blueprint personally at this stage of the firm's growth. That is how we keep the quality bar where it needs to be. As our partner bench grows in 2026, named Senior Advisors take on Blueprint review for their practice areas.
What do I need to submit?
How long does the Blueprint actually take?
What if my company is not listed on NSE or BSE?
How does Marg access my company's data?
Is the Blueprint really free?
No fee, no obligation
Your Blueprint is five business days away
Submit your company website. Marg reads your filings. An Senior Advisor reviews the diagnosis. Your Blueprint arrives in five business days.