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Marg Advisory for Study Abroad

Most study abroad consultancies lose enquiries between arrival and first contact

Appetals builds the operational systems study abroad consultancies run on. Marg, a 108-agent AI workforce, reads your funnel and a Senior Advisor names the constraint in a free 90-Day Blueprint.

A Senior Advisor reviews every Blueprint

Built operational systems across education and consumer businesses. Our Founder & CEO, Ishwar Jha, brings 30 years of operating depth: CIO, Sony Music India. CEO, Digital Media Convergence Ltd. (Zee Entertainment). 30 years building operational systems at scale.

Why Appetals

Why Appetals in Study Abroad

Appetals builds the operational systems study abroad consultancies run their business on. The team has worked with Collegepond, Edubao. org, and St.

Angelos Computer Academy on the systems that move a student from enquiry to enrolment. Our Founder & CEO, Ishwar Jha, brings 30 years of operating depth across media, music, and education. Marg, a 108-agent AI workforce, runs alongside the team.

Sector diagnoses

Three patterns Marg has surfaced in this sector

01

Enquiry-to-counsellor handoff losing 30-40 percent of leads

The gap between an enquiry arriving and a counsellor making first contact is the single largest leak in most study abroad funnels. Response time over 4 hours drops conversion probability by more than half. Most consultancies do not measure it.

02

Counsellor bandwidth misallocated across application stage

Counsellors spend disproportionate time on application preparation for universities with low acceptance probability for a given student profile. The allocation is driven by student preference, not by a probability-weighted effort model. The fix is a sequencing tool, not more counsellors.

03

Post-offer follow-through rate masking fee collection risk

Offer acceptance rates look strong, but the proportion of accepted students who complete the visa and fee-payment sequence without dropping off is lower. The drop-off concentrates in the 10-14 day window after offer letter receipt, before the blocked-account or SOP step.

Anchor work in Study Abroad
CollegepondEdubao.orgSt. Angelos Computer Academy

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