Marg Advisory for IT Services
Bench utilisation and project margin leak before they reach the P&L
Appetals builds the operational systems IT and software services firms run on, and runs one itself. Marg, a 108-agent AI workforce, reads your utilisation, project margin, and delivery signals and a Senior Advisor names the constraint in a free 90-Day Blueprint.
A Senior Advisor reviews every Blueprint
Built and run a software services firm since 2011: 115+ products shipped across six sectors, from CRMs and ERPs to OTT and lending platforms. Our founding Senior Advisor, Ishwar Jha: CIO, Sony Music India. CEO, Digital Media Convergence Ltd. (Zee Entertainment). 30 years building operational systems at scale.
Why Appetals
Why Appetals in IT Services
Appetals builds the operational systems IT and software services firms run on, and runs one itself. The team has shipped 115+ products across six sectors, from CRMs and ERPs to OTT and lending platforms.
Marg, a 108-agent AI workforce, reads utilisation, project margin, and delivery throughput to surface the constraint that a standard dashboard misses. Our founding Senior Advisor, Ishwar Jha, brings 30 years of operating depth at scale.
Sector diagnoses
Three patterns Marg has surfaced in this sector
Bench utilisation hidden inside aggregate headcount
Aggregate utilisation looks healthy at 75% while the spread between teams runs 40% to 95%. The idle bench sits in specific skills and specific accounts, not evenly across the firm. It drains margin every month without showing on a single dashboard.
Project margin eroding between the quote and the delivery
Fixed-bid projects are quoted on an ideal scope and delivered with a 20% to 40% effort overrun absorbed quietly. The leak is in scope change that never gets re-priced, not in the original estimate. It compounds across every account.
Delivery throughput capped by handoffs, not by capacity
Throughput looks limited by headcount when the real constraint is the handoff between sales, solutioning, and delivery. Work waits in queues between teams far longer than it takes to do. Adding engineers does not fix a queue problem.
Your Blueprint is five business days away
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A senior Appetals partner names the single biggest growth constraint in your it services business. Free. Five business days.