Tejas is a system of 129 AI agents organised across 11 specialist teams — covering marketing, sales, product, engineering, design, advisory, and operations. It is operated personally by two founding partners and functions as an AI-native growth department for mid-market companies. Tejas replaces the need to hire multiple senior executives or separate agency retainers across functions.

Is the 90-Day Growth Blueprint really free?

Yes. The Blueprint is fully funded by Appetals Solutions. It includes a Diagnostic Audit, a half-day Leadership Bootcamp, and a 90-Day Action Plan — all at zero cost and with no obligation to proceed to a retainer.

Who actually does the work — the partners or AI agents?

Both. Ishwar Jha designs the operational strategy and operates every engagement cycle personally. Tejas — 129 AI agents across 11 specialist functions — executes the operational workflows under his direction. Neither delegates down.

Are we too small for this?

The Blueprint is designed for companies between ₹50 crore and ₹500 crore in revenue — mid-market businesses where growth has stalled and the board or investors are watching results every quarter.

What does performance-linked pricing mean?

Retainer pricing scales with your results. You do not pay a fixed monthly fee regardless of output. If Tejas misses targets, you pay less. Tejas earns when you grow.

How is Tejas different from hiring a CMO or an agency?

A CMO hire takes 4–8 months to recruit and 3–6 months to ramp, at ₹1.2–2.4 crore per year before results. Three separate agencies cost ₹80L–1.5 crore per year and take months to align. The Blueprint gives you a running growth system in 90 days at no upfront cost, operated by a founding partner with 30 years of experience.

Do we need an internal team to make this work?

No internal build-out is required. Tejas operates as your growth function. We handle execution; you handle decisions and approvals.

What happens after the 90-Day Blueprint?

Founders who want to continue move to a Growth Acceleration retainer — a performance-linked engagement where Ishwar continues operating the system on your behalf across five playbooks: growth stack architecture, sales system engineering, demand generation, retention operating system, and investor narrative and board reporting.

90-Day Growth Blueprint

The Blueprint starts with a 15-minute call. You describe the constraint. We build the full plan: system audit, leadership session, and a 90-day action plan you can run immediately.

Free 90-Day Growth Blueprint System Audit Included for qualified clients. 15-Minute Call

Ishwar Jha · Ex-CIO, Sony Music India · Former CEO/Head of Digital Services, DMCL/Zee Entertainment · 30 years building technologies, products and systems at scale

What's included

A 15-minute call. A full diagnostic. A 90-day plan you own and can run.

Step 1

You describe your biggest bottleneck

Growth is stuck. We ask you to walk us through the admin work that takes the most time. Or the manual process eating your margin. Not a questionnaire. A conversation.

Step 2

We sketch what you'd build

We show you the workflow in your system right now. Then show you the workflow after. You see the time saved, the work eliminated, and the people freed up, before we build anything.

Step 3

You receive your Blueprint

Your 90-Day Growth Blueprint is delivered within 48 hours: a full system audit, a leadership session with your team, and a 90-day action plan ranked by revenue impact. Yours to keep and run.

The Blueprint is fully yours. No conditions.

Diagnostic Audit. Leadership Bootcamp. 90-Day Action Plan. All three delivered at no cost and with no obligation to continue. You can run the plan yourself.

Right fit

This call is most valuable if:

✓
You manage a team of 5 or more and spend more time on operations than on growth.
✓
Revenue is between Rs. 5 crore and Rs. 50 crore and growth has plateaued.
✓
You have a specific process you know is broken but haven't prioritised fixing it yet.
✓
You want to see the time and cost impact before committing to anything.

This call is not the right fit if:

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You are looking for software, a tool, or a SaaS subscription
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You have been operating for less than 3 months
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You are not the founder or decision-maker

Not sure if your issue is operational?

Good. That's exactly what we figure out in 15 minutes. Most founders come in unsure. They leave with a clear answer on where the constraint is.

Start your Blueprint

Pick a time. Your Blueprint begins here.

All sessions are with Ishwar Jha directly. Blueprint capacity: 4 engagements per quarter.

By booking this call, you agree to give us 15 minutes of your ops context. We'll spend 15 minutes showing you what we'd build. Free. No credit card. No obligation.

Free. No obligation. No pitch.

We're not running a discovery call so we can pitch you later. You leave with a written summary of what we found and one action item you can execute this week. We measure outcomes. Our pricing reflects that. If targets are missed, you pay less. That's why we're confident offering this call at no cost. Start with 15 minutes. The 90-Day Growth Blueprint builds from there: your full system audit, a leadership bootcamp, and a 90-day action plan, fully delivered at zero cost.

Claim your Blueprint → See how the Blueprint works →

15-Minute Call: Bottleneck diagnosis + workflow sketch + written first step. Free. No obligation.
90-Day Growth Blueprint: Diagnostic Audit + Leadership Bootcamp + 90-Day Action Plan. Free. No pitch.
Blueprint capacity: 4 engagements per quarter.