Question 1

What is Tejas?

Accepted Answer

Tejas is a system of 129 AI agents organised across 11 specialist teams — covering marketing, sales, product, engineering, design, advisory, and operations. It is operated personally by two founding partners and functions as an AI-native growth department for mid-market companies. Tejas replaces the need to hire multiple senior executives or separate agency retainers across functions.

Question 2

Is the 90-Day Growth Blueprint really free?

Accepted Answer

Yes. The Blueprint is fully funded by Appetals Solutions. It includes a Diagnostic Audit, a half-day Leadership Bootcamp, and a 90-Day Action Plan — all at zero cost and with no obligation to proceed to a retainer.

Question 3

Who actually does the work — the partners or AI agents?

Accepted Answer

Both. Ishwar Jha designs the operational strategy and operates every engagement cycle personally. Tejas — 129 AI agents across 11 specialist functions — executes the operational workflows under his direction. Neither delegates down.

Question 4

Are we too small for this?

Accepted Answer

The Blueprint is designed for companies between ₹50 crore and ₹500 crore in revenue — mid-market businesses where growth has stalled and the board or investors are watching results every quarter.

Question 5

What does performance-linked pricing mean?

Accepted Answer

Retainer pricing scales with your results. You do not pay a fixed monthly fee regardless of output. If Tejas misses targets, you pay less. Tejas earns when you grow.

Question 6

How is Tejas different from hiring a CMO or an agency?

Accepted Answer

A CMO hire takes 4–8 months to recruit and 3–6 months to ramp, at ₹1.2–2.4 crore per year before results. Three separate agencies cost ₹80L–1.5 crore per year and take months to align. The Blueprint gives you a running growth system in 90 days at no upfront cost, operated by a founding partner with 30 years of experience.

Question 7

Do we need an internal team to make this work?

Accepted Answer

No internal build-out is required. Tejas operates as your growth function. We handle execution; you handle decisions and approvals.

Question 8

What happens after the 90-Day Blueprint?

Accepted Answer

Founders who want to continue move to a Growth Acceleration retainer — a performance-linked engagement where Ishwar continues operating the system on your behalf across five playbooks: growth stack architecture, sales system engineering, demand generation, retention operating system, and investor narrative and board reporting.

AI Agent for Digital Marketing and Social Media Automation

AI Agent for Digital Marketing and Social Media Automation