Question 1

What is Tejas?

Accepted Answer

Tejas is a system of 129 AI agents organised across 11 specialist teams — covering marketing, sales, product, engineering, design, advisory, and operations. It is operated personally by two founding partners and functions as an AI-native growth department for mid-market companies. Tejas replaces the need to hire multiple senior executives or separate agency retainers across functions.

Question 2

Is the 90-Day Growth Blueprint really free?

Accepted Answer

Yes. The Blueprint is fully funded by Appetals Solutions. It includes a Diagnostic Audit, a half-day Leadership Bootcamp, and a 90-Day Action Plan — all at zero cost and with no obligation to proceed to a retainer.

Question 3

Who actually does the work — the partners or AI agents?

Accepted Answer

Both. Ishwar Jha designs the operational strategy and operates every engagement cycle personally. Tejas — 129 AI agents across 11 specialist functions — executes the operational workflows under his direction. Neither delegates down.

Question 4

Are we too small for this?

Accepted Answer

The Blueprint is designed for companies between ₹50 crore and ₹500 crore in revenue — mid-market businesses where growth has stalled and the board or investors are watching results every quarter.

Question 5

What does performance-linked pricing mean?

Accepted Answer

Retainer pricing scales with your results. You do not pay a fixed monthly fee regardless of output. If Tejas misses targets, you pay less. Tejas earns when you grow.

Question 6

How is Tejas different from hiring a CMO or an agency?

Accepted Answer

A CMO hire takes 4–8 months to recruit and 3–6 months to ramp, at ₹1.2–2.4 crore per year before results. Three separate agencies cost ₹80L–1.5 crore per year and take months to align. The Blueprint gives you a running growth system in 90 days at no upfront cost, operated by a founding partner with 30 years of experience.

Question 7

Do we need an internal team to make this work?

Accepted Answer

No internal build-out is required. Tejas operates as your growth function. We handle execution; you handle decisions and approvals.

Question 8

What happens after the 90-Day Blueprint?

Accepted Answer

Founders who want to continue move to a Growth Acceleration retainer — a performance-linked engagement where Ishwar continues operating the system on your behalf across five playbooks: growth stack architecture, sales system engineering, demand generation, retention operating system, and investor narrative and board reporting.

Chapter 4: Lumen The Mental Model

Chapter 4: Lumen The Mental Model