Affiliate Partner Programme
Affiliate Partner
No platform fee. No delivery obligation. Refer founders to Appetals, where Marg, a 108-agent AI workforce, delivers each engagement. Earn 20% of every closed retainer within 90 days. Self-serve sign-up. Trackable in our CRM.
Uncapped. No qualification gate. Open from October 2026.
Benefits
What Affiliate Partners receive
20% referral fee
Earn 20% of every closed retainer attributable to your referral within 90 days. No cap per referral. No limit on the number of referrals. The fee is paid within 30 days of client payment receipt.
Trackable referral link
Every Affiliate receives a unique referral link tracked in our CRM. Attribution is transparent. You can see the status of every referral you have submitted through the link.
Appetals collateral kit
Full access to the Appetals collateral library: 90-Day Blueprint samples, slidedocs, sector deep-dives, and the objection-handling brief. Share anything from the kit with founders in your network.
No platform fee
No monthly cost. No certification fee. No minimum referral volume. The Affiliate programme is designed to be zero-friction for advisors, coaches, and content creators who are not actively delivering advisory engagements.
Monthly digest from the Marg pipeline
A monthly summary of Marg diagnostic patterns across the six ICPs. New signals surfaced in the diagnostic pipeline. Relevant for staying current with what SME founders in your network are navigating.
Termination at will
Either party may close the referral agreement at any time with no notice period required. Referrals submitted before termination that close within the 90-day attribution window still earn the full referral fee.
Obligations
What we expect from a Affiliate Partner
The Affiliate programme has three commitments. All three are lightweight by design.
- Respect the brand voice when sharing collateral. The Appetals collateral kit is formatted for sharing as-is. Do not alter or paraphrase the content in ways that misrepresent the advisory offering, change the claims, or remove compliance disclosures.
- Disclose affiliation when posting publicly. Per SEBI guidelines and general advertising standards, any public post, article, or social media content that references Appetals and includes a referral link must include a disclosure that you receive a referral fee. The Appetals collateral kit includes suggested disclosure language.
- Refer with intent, not volume. Affiliates are expected to refer founders they believe have a genuine fit with the Marg Advisory offering. Patterns of bulk, low-quality, or unsolicited referrals may result in the referral agreement being closed.
The process
Four steps from sign-up to first payment
Sign up
Complete the Affiliate Partner form on this page. You receive your referral link and the Appetals collateral kit within 48 hours of submission. No qualification call required.
Refer
Share your referral link or specific pieces from the collateral kit with founders in your network. When a founder clicks your link and submits a Blueprint or contact request, the referral is attributed to you in our CRM for 90 days.
Close
Appetals or one of its Certified Partners runs the discovery meeting, the bootcamp, and the engagement. You have no delivery obligation. The engagement closes or it does not.
Earn
When the retainer is signed, Appetals calculates 20% of the monthly retainer value and pays it to you within 30 days. You receive a payment notification with the deal attribution details.
Commercials
The numbers, plainly stated
| Item | Affiliate Partner |
|---|---|
| Referral fee | 20% of the first closed monthly retainer attributed within 90 days |
| Attribution window | 90 days from first referral link click or form submission |
| Attribution source | CRM deal source record. Authoritative for all disputes. |
| Settlement period | 30 days from client payment receipt |
| Platform fee | None |
| Certification fee | None |
| Marg access | None (Affiliates refer; Appetals or Certified Partners deliver) |
| Contract | 2-page Referral Agreement. Termination at will by either party. |
| Exclusivity | None |
| Minimum referral volume | None |
Worked example: a founder you refer signs a INR 100,000/month retainer. Your referral fee is INR 20,000, paid within 30 days of the first client payment. If the retainer includes a revenue share component (effective average INR 150,000/month), your fee is INR 30,000.