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Globally, an estimated 4.9 billion people use social media apps valued at $49.09 billion and expected to grow at a CAGR of 26.2% as per an article published by Forbes. The predictions clearly show that social media apps have a huge scope and a shining future for entrepreneurs and businesses that want to grab the attention of new-age users.

It is relatively easy to build a social media platform and gain more popularity than any other type of app. People use a varied range of social media and engagement apps to connect with others, get entertainment and education, express creativity, support well-being and seek social validation. In 2023 too, the trend continued.

Top Trending Social Media Apps of 2023

💡 Squad app became popular as it allowed people to share their phone screens with friends and family members to watch videos, play games or browse the web together.

💡 Instagram grabbed lots of attention from people with its 15-second video with music and filters.

💡 Be Real app prompts users to take daily pictures using their front and back camera together and share them with their friends. The app has gained popularity among young adults who value self-expression and creativity, and who want to connect with like-minded people in a safe and supportive environment.

💡 Leveraging the curiosity and FOMO of users, the Gas App lets users give and receive anonymous feedback, compliments, or questions from their friends or strangers. The app is quite popular among teenagers who want to boost their self-esteem and social status, and who want to explore their identity and sexuality without fear of judgment or exposure.

💡 Another app that has caught our attention is Linnin, a private social network for close friends and family members. It allows users to share photos, videos, and messages with a select group of people, and to create and join events and groups based on their interests and hobbies. The app is popular among families, couples, and small communities who want to stay connected and informed, and who want to avoid the noise and negativity of public social media.

💡 Lasso a short-form video platform app that lets users create and share 15-second videos with music and filters it focuses on high-quality content and creative expression, and it offers a range of editing tools and effects to enhance the videos.

💡 Appetals, our company has recently built Converge App, a social engagement community for global education aspirants offering features for people to ask questions, share their achievements, participate in events and engage with others for better education and career decisions.
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Top Insights to Learn and Build Social Media Apps in 2024

Based on the examples of the above popular social media apps of 2023, here is how these apps have changed the rules of the game satisfying users’ needs differently and what you can offer to meet their needs:

  • You want to share your authentic self with your friends and see their real lives, without filters or edits. Apps that encourage you to post unfiltered photos of your daily moments help you feel more connected and less pressured to be perfect.
  • You want to learn from others and join interesting conversations on topics you care about. Apps that allow you to listen to live audio chats or watch live video streams let you hear from experts, celebrities, or anyone who has something to say.
  • You want to express your creativity and have fun with music and videos. Apps that allow you to create and share short videos with music and effects let you show off your talents, humour, or personality.
  • You want to support your favourite creators and get exclusive content from them. Apps that allow you to pay a monthly fee or a one-time tip to access special content and perks from your favourite artists, writers, or influencers let you show your appreciation and get closer to them.
  • You want to improve your mental health and well-being. Apps that provide you with tools and resources to manage your stress, anxiety, or depression let you take care of yourself and get support from others.

Going through these apps and their popularity, it’s clear that a new market opportunity is evolving for social media apps that cater to the changing needs and preferences of users with creativity, interactivity, and privacy, and they leverage the latest technologies and trends to create engaging and delightful experiences.

The modern social media app that aims to capture user attention and engagement must offer novel and creative features, such as screen sharing, short-form videos, audio chats, and private networks, that differentiate it from mainstream social media platforms.

Looking at the above apps and their popularity, it’s clear that the market for social media apps will never die down.
Whether you are building a standalone social media app or embedding the social media feature to boost the interactivity and engagement of your existing business app, you can achieve great results by leveraging the following features.

What will Make Your App Drive Attention and Engagement

Going through these apps and their popularity, it’s clear that a new market opportunity is evolving for social media apps that cater to the changing needs and preferences of users with creativity, interactivity, and privacy, and they leverage the latest technologies and trends to create engaging and delightful experiences.

The modern social media app that aims to capture user attention and engagement must offer novel and creative features, such as screen sharing, short-form videos, audio chats, and private networks, that differentiate it from mainstream social media platforms.

Looking at the above apps and their popularity, it’s clear that the market for social media apps will never die down.

Whether you are building a standalone social media app or embedding the social media feature to boost the interactivity and engagement of your existing business app, you can achieve great results by leveraging the following features:

  • Unfiltered authenticity: Allow people to share unedited and unfiltered photos, videos, and texts related to their daily lives to show their authentic selves and discover who their friends really are.
  • Audio chat rooms: For 2024 and beyond voice first is going to be the in thing for all kinds of applications. Offer audio chat rooms and listen to live conversations on various topics, such as politics, entertainment, or sports.<//li>
  • Short-form videos: Video is shrinking based on users’ time and attention span. Instagram reels are already popular with users for it’s 15-second video-sharing feature. Apps that allow users to create and share shorter videos with music and other effects to showcase their creativity and personality will certainly rule the attention of users.
  • Live sharing: Allowing users to share videos, audio and events in real-time whenever they want will certainly help your help stay on the home screen of users. Also, people want to view their favourite artist’s events live and interact with them and other fans in real time.
  • Gaming and esports: Streaming and watching live gaming and esports content and chatting with other gamers and streamers have gained significance. There are significant opportunities to extend it further catering to community-organised games and esports.
  • Exclusive content and perks: Create avenues through which your social media app users support their favourite creators by paying for exclusive content and other perks, such as early access, behind-the-scenes, or shout-outs.
  • Newsletters: Supercharge attention and engagement of your app users with a newsletter that keeps them updated with the offers, features, and updates related to their choices and preferences.
  • Mental health and well-being: Adding the features, tools and resources to manage your user’s mental health and well-being, such as meditation, journaling, or therapy will certainly help you lead the app adoption.
  • Professional networking: As your users grow in their rank and file, allow them to showcase their skills and accomplishments and connect with other professionals in their fields or interests.
  • Gamification: Social media apps draw their adaption and growth from people’s desire to get recognised and rewarded. Tailoring the game elements to the individual preferences, goals, and needs of the users, such as by using adaptive difficulty, customised avatars, or personalised feedback.

 

If you have been thinking about launching a social media app or up your offering by complimenting your existing app with social media features, please get in touch with us to gain better clarity about how you can do it right, Click here to contact us