Engineering · Real Estate
Birla Estates
Appetals built the Birla Estates My Home app, one place for a homebuyer to purchase, track construction, store documents, and manage payments.
The challenge
Buying a home is a long, anxious process, and the buyer is often in the dark between booking and move-in. For a premium developer, that post-sale experience is part of the brand.
Updates scattered across phone calls, emails, and site visits erode confidence in exactly the buyers who paid for certainty.
How we approached it
Appetals built the Birla Estates My Home app: one-touch access across the ownership journey. Purchase, live construction-progress tracking, secure document storage, payment control, and a clear path to moving in, all in one place.
Built to hold a premium developer's standard from booking to keys.
Outcomes
Birla Estates buyers got a single app for the whole journey instead of chasing updates across channels. The app matched the standard of a premium developer that grew out of Century Textiles and Industries and has since become one of India's larger residential players, with a project pipeline measured in tens of thousands of crores.
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