Engineering · Financial Services
JM Financial
Appetals built JM Financial a system that moved internal business decisions off email and into a tracked, auditable framework, routed to the right approver every time.
The challenge
JM Financial is one of India's large, listed financial groups. It runs investment banking, lending, asset and wealth management, with private-wealth assets above one trillion rupees and a SEBI Category-I merchant banking licence. At that scale, the way decisions get approved is not an administrative detail. It is a governance requirement.
The problem was the mechanism. Internal business decisions moved through email threads and offline conversations. There was no audit trail, no status visibility, and no record of who approved what, at which tier. In a regulated group answerable to SEBI, the stock exchanges, and its own board, "we think it was approved by email" is not an answer.
JM Financial did not want a generic workflow tool that would force the firm to bend to the software. It wanted a framework built around its own authority matrix.
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How we approached it
Appetals designed and built a decisioning and approval framework specific to JM Financial's structure. The system captured a decision at initiation, routed it to the correct approval tier, tracked its status at each stage, and produced a complete audit record on completion.
The design started from the firm's existing authority matrix, not from a template. Who could approve what, and at which threshold, was already defined inside JM Financial. The system encoded that reality rather than replacing it, so the organisation did not have to adapt its governance to fit a standard tool.
Technical scope: a decision workflow engine, multi-tier approval routing, a status-tracking dashboard, an audit log and history, and role-based access aligned to approval authority.
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Outcomes
Business decisions moved from untracked email channels to a structured, auditable system. Routing followed JM Financial's authority matrix, which cut the ad-hoc escalations that happen when no one is sure who signs off. Status was visible at each approval stage for the first time.
For a regulated group, the real outcome is defensibility. Every tracked decision now carries a record an auditor or the board can follow.
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