Reimagine everything to make a digital product that moves your company forward

Our app requirements analysis process is guided to create the web and mobile app that users love. We start by asking you important questions to help you understand your target customer needs, trends, and best practices to develop a high-level project scope and share the proposal with you.

We Work With Startups and SMEs To Make Beautiful and Easy Digital Products To Revolutionize Everything

We consider your project our own. We kick-off app requirements analysis process with a discovery call with you, apply brainstorming and creative thinking techniques to find the best ideas, and prepare the project scope, feature, timeline and initial proposal.

Requirement Discovery

We get on a discovery call to identify and understand the needs, goals, and constraints of your project or idea before we start the brainstorming process.

Customer Segmentation

Based on your input, we define the ideal customers, their needs, and preferences to develop the value proposition to optimize product features and benefits.

Value Proposition Design

We analyze unique needs and unsolved pain points of your target customers in a unique and valuable way that sets your offering apart from competitors.

Competitive Analysis

We gather and analyze competitors’ product features, design, and other relevant factors to define the competitive edge and unique differentiations.

Requirement, scope and feature development

Before we present the project to you, we clearly define the requirements, scope and features to help you decide and prioritize which features to implement first.

Proposal submission and review

Our proposal contains objectives, scope, deliverables, timeline, budget, and resources required for the project. We review and secure your approval before moving to the ideation phase.

Step One

Requirement Gathering

We set up a call to learn the scope, objectives and timeline of the project from you to ensure that our proposal and final product meet your needs. We use proven techniques for requirement discovery, including interviews with stakeholders, surveys, brainstorming sessions, mental models, and observation during the entire app requirements analysis process.

Step Two

Customer Segmentation

We believe that knowing the customer well and serving them in a way that addresses their needs and pain point is crucial for product success.

We apply demographic, psychographic, behavioural, and geographic segmentation to tailor your products, services, and marketing efforts better to meet the needs and preferences of your target customer segment.

Step Three

Value Proposition Design

The Value Proposition design step helps us discover features and benefits that your product, service, or solution must have to deliver a compelling experience through your product to your customer.

We focus on creating a clear and compelling value proposition to help you in marketing, provide a competitive edge, and help attract and retain customers.

Step Four

Competitive Analysis

With the help of the SWOT analysis tool, we analyze and evaluate the strengths and weaknesses of competitors to confirm the features and benefits decisions.

We evaluate competitors’ products, pricing, marketing strategies, customer feedback and other relevant factors in order to understand the competitive landscape and identify opportunities for differentiation.

Step Five

Requirement, scope and feature development

We combine the specific requirements discussed during our call, define the project’s scope carefully evaluate the boundaries, limitations, and capabilities the product should have as part of the development.

We review the documents to ensure that the project remains aligned with the needs and goals of the stakeholders.

Step Six

Proposal submission and Finalization

We submit the proposal and review it with stakeholders to clarify the proposed solution objectives, scope, deliverables, timeline, budget, and resources required for the project.

We are responsive to feedback and open to making revisions to the proposal as needed in order to align it to meet your end goals.

Next Phase


Once the project is confirmed, we ideate to find the best ways to solve the problem, evaluate choices, innovate and make decisions together with you.